New Amazon Transparency Labeling Rules Take Effect on April 30

Sun, 21 Jun 2026 20:45:39 +0800

Amazon has released a major update to the labeling policy of its Transparency Program, which will be officially enforced on April 30, 2026. The new regulation is designed to improve warehousing intake efficiency and reduce rejection risks by enhancing label recognition accuracy.

The core revisions include clarified label priority requirements and stringent spacing specifications. Amazon strongly recommends sellers prioritize the adoption of 2-in-1 labels (Label 3, 4, 6) that integrate Transparency codes with product barcodes (FNSKU/UPC). This solution can greatly reduce labeling errors and accelerate warehouse scanning and shelving operations.

If Label 1, 2, 5 or custom labels are necessary, sellers must ensure the Transparency QR code and product barcode are printed on the same side of the packaging, with a strictly controlled spacing between 0.3 cm and 2.5 cm. Non-compliant spacing will lead to scanning failures and obstruct inventory admission.

Sellers are advised to promptly adjust supply chain labeling procedures in accordance with the latest Amazon Transparency Program Labeling Guide. Leveraging bulk API downloads and the 2-in-1 label solution can mitigate compliance risks and ensure smooth warehouse delivery of shipments ahead of peak sales events.

While this adjustment is not complicated, poor implementation will trigger a chain of repercussions. For instance, warehouse admission delays will hinder inventory turnover, rejected shipments will incur additional logistics costs, and stockouts may even occur during peak sales periods, undermining sales performance. Sellers are advised to promptly review their Transparency labeling compliance to avoid unnecessary compliance issues after April 30.

Amazon Prime Video Launches Dynamic TV Creative Ad Tool

Sat, 20 Jun 2026 21:45:33 +0800

News release on May 12: At the 2026 Upfront advertising presentation event, Amazon announced the launch of a new ad tool named Dynamic TV Creative on Prime Video.

The tool can automatically adjust the content and format of subsequent ads based on whether viewers have watched a brand’s ads, their exposure frequency, and engagement behavior. It aims to reduce ad fatigue caused by repetitive commercials and boost user engagement.

For instance, new users may be served standard ads with a “Learn More” button. After viewing the ads once or twice, the format may switch to a product carousel. If users have searched for or learned about relevant products, ads may be presented in the Squeeze-back format — with a reduced-size display window showcasing product images, prices, ratings, and an “Add to Cart” button.

Upgraded from last year’s interactive video ad solution, this tool underscores Amazon’s strategic layout: strengthening its positioning as a full-funnel ad platform, integrating streaming advertising with e-commerce capabilities, and attracting more brand advertising budgets. It is designed to deliver full-funnel advertising effectiveness and directly drive user behaviors including browsing, cart addition and purchases.

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New Amazon Transparency Labeling Rules Take Effect on April 30

Amazon Prime Video Launches Dynamic TV Creative Ad Tool